SUV vs. Honda: The Surprising Sales Plunge You Won’t Believe!
In the ever-evolving landscape of the automotive industry, Honda, one of the renowned Japanese automakers, has made headlines with its recent sales figures for October 2023. With a total domestic sales count of 9,400 units, Honda Cars India has had an interesting month. However, the twist in the tale is that this number is slightly ... Read more
In the ever-evolving landscape of the automotive industry, Honda, one of the renowned Japanese automakers, has made headlines with its recent sales figures for October 2023. With a total domestic sales count of 9,400 units, Honda Cars India has had an interesting month. However, the twist in the tale is that this number is slightly lower compared to last year’s October sales, which stood at 9,543 units. On the flip side, Honda has seen a significant boost in its exports, with 3,683 units shipped abroad in October 2023, compared to a mere 1,678 units in October 2022. This brings the total monthly sales for Honda Cars India in October 2023 to 13,083 units, encompassing both domestic and export markets.
Despite the somewhat surprising dip in domestic sales for October, Honda remains optimistic about the upcoming festive season, with Dhanteras and Diwali just around the corner. Yuichi Murata, Director (Sales and Marketing) at Honda Cars India Limited, expressed his views, saying, “We are approaching the auspicious festivals of Dhanteras and Diwali, and our dealerships will be focused on delivering more and making customers part of the Honda family.” He also highlighted that the new SUV, the Elevate, has garnered good market response.
About Honda Elevate
The Honda Elevate, an SUV that has piqued the interest of many, is priced between ₹11 lakhs to ₹16 lakhs (ex-showroom, Delhi). It boasts a spacious 458-liter boot capacity, making it a practical choice for those who need ample storage space. This 5-seater SUV is available in three dual-tone and seven monotone color options, allowing buyers to choose according to their preferences. With a ground clearance of 220 millimeters, this subcompact SUV ensures a smooth ride on various terrains.
Engine and Transmission
Under the hood of the Honda Elevate, you’ll find a 1.5-liter petrol engine that generates a respectable 121 PS and 145 Nm of torque. Buyers have the option to choose between a 6-speed manual transmission and a CVT automatic gearbox. This versatile engine delivers impressive mileage, providing up to 16.92 kilometers per liter.
Now that we’ve explored the current sales figures and the exciting Honda Elevate, let’s take a moment to reflect on the prospects for Honda in the upcoming festive season.
Prospects for Honda During Festive Season
The festive season in India is traditionally a period of increased sales for the automotive industry. Many customers wait for this time to make significant purchases, and automakers put in extra efforts to lure them with special offers and discounts. Honda, with its diverse lineup of cars, including the stylish Elevate, is well-positioned to make the most of this opportunity.
The launch of Elevate has been met with favorable reviews from auto enthusiasts and potential buyers alike. Its competitive pricing, spacious interior, and impressive mileage make it a strong contender in the subcompact SUV segment. Honda’s commitment to delivering quality and performance is evident in this latest offering.
In conclusion, Honda’s October 2023 sales figures may have shown a slight dip in domestic sales compared to the previous year, but the company remains hopeful for a resurgence during the festive season. With the Honda Elevate making a mark in the market, the future looks promising for this Japanese automaker. As the festive season approaches, Honda Cars India is geared up to serve customers and expand its presence in the Indian automotive market.